Blog

Our reflections after the AI Powered Women's Conference at MIT

9/11/2025

Embracing AI with Heart: Reflections from the AI-Powered Women’s Conference

An Open Letter to Mothers Everywhere:

You know her.

The woman who wakes up one day and realizes she’s been living a life built on shoulds. The one who starts making small, brave moves to defy the conditioning that told her to stay quiet, small, and agreeable.

Once you see it, you can’t unsee it.
Once you feel it, you can’t go back.

That fire, the one that rises in your chest when you realize you can live for you, changes everything. It’s the quiet courage to make values-based choices even when there are repercussions. It’s stepping into the unknown because you refuse to live in resentment, frustration, and exhaustion anymore.

We see that fire in so many women who have awakened to the systems holding us back and said: No. I’m charting a new path.
And we see it in you.

But here’s the truth:
Many women never get to this point. And if they do, it's not until later in life, after caregiving, careers, and responsibilities finally let up or they hit rock bottom. We don’t want us to have to wait decades or experience unnecessary suffering for this awakening

That’s why we're building Confidante.

Moms and women need bite-sized, always-available moments to see the systems at play, to remember to be compassionate to themselves, to hear you are not failing, the systems are. They need spaces that center them, validate them, and hold them accountable to living by their values, not by someone else’s rules.

And yes, technology can and must be part of that.

It’s tempting to think tech can’t possibly belong in a movement like this. But we believe we’ve been conditioned to think that, so that the very people who built the systems against us could also control the tools of connection and power. Right now, the platforms we have are leaving moms more judged, more alone, and less confident than ever.

We can build it differently, safely, securely, ethically.

We can turn tech into a tool that sparks awakening, connection, and power for women and mothers everywhere.

Confidante is designed to look like a “quick fix” (because that’s all we often have time for), but really, it’s an unraveling. It’s an invitation to see the truth and start living differently, one small conversation at a time.

We’ve built the infrastructure. Now, we need the believers.
We need the women who see this as part of the path forward.

If you’re ready to join us, to reclaim technology, to center women and mothers, to ignite change everywhere, we need your voice, your perspective, your power. Join us.

Because when a woman lives for herself, she changes the lives of everyone she touches.
And together, we can light up the whole world.

8/18/2025

Our Open Letter To Mothers Everywhere

The Day I stopped Living for the “Shoulds”

8/6/2025

The Day I stopped Living for the “Shoulds”

How a simple popsicle reminded me that presence begins with energy.

7/23/2025

The Gift of Sticky Popsicles

Tara & Ariel attending a Women Applying AI Event in Boston

7/9/2025

Building for Mothers, Out Loud

Why the mental load of summer hits moms hardest and how to reclaim your time, energy, and joy in the chaos.

6/24/2025

The Daily Symphony of Decisions: Why Summer Amplifies the Invisible Load (And What You Can Do About It)

Moms are the heart, mind, and steady force that quietly powers the rhythm of family life.

6/3/2025

What It Feels Like to Build for Moms Right Now

If we build it right, technology can help moms regulate stress, reclaim calm, and build real connection.

5/15/2025

Confidante: Technology Designed to Bring Us Closer, Not Further Apart

Mother’s Day is changing. We’re honoring the moms who are shedding expectations and stepping into their own power—with help from brands leading the way.

5/9/2025

This Mother’s Day, We’re Offering Something Radical: Permission

You can dream big without burning down the life you love

4/9/2025

We’re Not Just Building a Company, We’re Building a Blueprint for a New Kind of Leadership

Every day, mothers make hundreds of tiny decisions about feeding, naps, work schedules, partnerships, screen time, school choices, emotional needs (their kids' and their own). Each decision may seem small on the surface, but many carry a weight of emotional complexity. And too often, moms are left to navigate it all alone.

4/9/2025

Real Voices: How Confidante is Showing up for Moms (and Moms-to-Be)

In motherhood you can be surrounded by little ones, partners, even extended family, and still feel completely alone.

3/24/2025

Motherhood Can Be Lonely: Why Moms Feel Isolated and How We Can Change That

We believe that for AI to serve everyone equitably, diverse perspectives must be integral to its evolution.

3/6/2025

How AI Can Power a Mother-Led Awakening

Like all great origin stories, ours began with a spark—an undeniable connection that neither of us saw coming, but one that would change everything.

2/18/2025

The Story Behind Confidante: Why We’re Creating This for Moms